Website Refresh vs Redesign vs Rebuild: Choose the Smallest Change That Solves the Problem
By Ali ZakiDecide whether the problem needs better presentation, a redesigned journey or a different technical foundation.

Ali Zaki works across web, app and software development at TechNob, connecting the experience people use with the systems and processes behind it.
He also handles CRM systems and complex automation, including AI automation. These areas bring together business logic, data movement and workflow coordination, helping connect different parts of an operational process.
Game development is another area of his work. His editorial focus spans practical development decisions, CRM implementation, software workflows and the role of automation in connected systems.
Decide whether the problem needs better presentation, a redesigned journey or a different technical foundation.