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TOPIC GUIDE

Growth diagnosis

A growth diagnosis separates channel symptoms from business constraints. More enquiries, higher conversion and faster delivery solve different problems; the useful starting point is the first stage that stops producing valuable outcomes.

Questions to investigate

  • Which stage changed before revenue stalled?
  • Are customers qualified and serviceable?
  • Is retention or delivery masking acquisition progress?

A practical sequence

  1. Reconcile a comparable reporting period and definitions.
  2. Trace counts and stage rates from demand to completed value.
  3. Check customer explanations, contribution and delivery capacity.
  4. Assign one reversible test with a review date.

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